Packaging and design for a three-phase direct mail campaign meant to increase interest in the Gulfstream G650ER.
Phase 1 of the campaign focused on the aircraft’s performance—highlighting speed and range—and consisted of a video box and accompanying card. Phase 2 highlighted the Gulfstream Cabin Experience and included an accordion fold brochure and branded ink pen. The final and third phase of the campaign was an invitation to visit Savannah and tour Gulfstream’s headquarters. This piece consisted of a triplex card and foil-stamped poster that wrapped around the card to create a dynamic envelope.
